Cult brand Proenza Schouler — and one of my personal favourites — just launched their secondary label, PSWL. The acronym stands for “Proenza Schouler White Label”, and is a much more collaborative, and [shall we say] affordable collection. The line focuses on everyday essentials with a fashionable edge, such as jeans, tees and hoodies — like one recently spotted on Selena Gomez.

Selena Gomez PSWL Hoodie Fenty Creeper
Source: StyleBistro

Proenza shot their launch campaign featuring friend and fashion it-girl, Chloë Sevigny. The line follows the trend of brands like Alexander Wang’s secondary basics label “T by Alexander Wang”, launching a more casual and wearable line.

I have been such a big fan of Proenza Schouler since the launch of their it-bag, the PS1. I have collected a few of their accessories over the years, including a lovely blue suede PS1 I scored in New York on sale at Intermix a few seasons ago!

Me and my peacock-blue suede PS1 baybay ❤
Jory and his matching peacock-blue leather PS1 – from one of his first blog posts!

I look forward to picking up pieces from PSWL and styling them with one of my many Proenza bags including my new favorite, the Hex. Pieces from the line start at $195 and go up from there.

Here are a few of my top picks from the new line:

PSWL Hooded Puff Jacket


PSWL Oversized Crewneck Sweatshirt

PSWL Drawstring Hoodie



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