The other night I had the absolute pleasure of attending and live-documenting Alec Monopoly — famed, masked graffiti artist — paint his own iconic Monopoly man for the launch of BONSAI! What is BONSAI, you may ask? Well, it is a brand new [and kind of revolutionary] app, based in Toronto, which brings together real content and editorial reads with real products, that can be purchased, in one platform! I was invited to check out their launch in Dundas Square, where Alec spray painted on a giant repurposed shipping container with BONSAI’s branding across it.

What is BONSAI, you may ask? Well, it is a brand new [and kind of revolutionary] app, based in Toronto, which brings together real content and editorial reads with real products, that can be purchased, in one platform! I was invited to check out their launch in Dundas Square, where Alec spray painted on a giant repurposed shipping container with BONSAI’s branding across it.

I was invited to check out their launch in Dundas Square, where Alec spray painted on a giant repurposed shipping container with BONSAI’s branding across it. It was a totally unique and fresh experience, fusing together out-of-the-box concepts together in executing one memorable and successful launch. Keep up to date with BONSAI by downloading the new app, following their Instagram page, and hashtag #RetailRevolution.

Their launch event runs until the 16th of December, so be sure to check it out and snap a shot of the Monopo-tagged BONSAI container, on display in Yonge-Dundas Square! Check the drop below for live clips and shots inside the container, and UP CLOSE of Alec doing his thing…

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Finished Product:

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— Jory

 

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