As I had mentioned in my very first post on this blog, FreeCity is one of my all time favourite brands in the creative-comfort-chic market. Only 1 store in Toronto carries FreeCity (TNT), so it’s harder to come by here, which is probably a part of the reason why I find it so special and exclusive – not many people even know about it!

At the FreeCity store in LA...!
At the FreeCity store in LA…!

I have been a fan of the brand for years now, and hold a large collection of their sweats (yes, I have invested a lot in these pieces) and I am still obsessed with every item. Last week, I went on a trip to LA, and without even realizing the time correlation, I received an invite to this year’s FreeCity collection show: MISSION VISION, which happened to be the exact same time I was there (where their store is located)! Naturally, I replied to their invite “YES I WILL BE THERE!!!”

#MISSIONVISION
#MISSIONVISION

sass & leather free city mission vision collection 17

Boots & trinkets by the cash
Boots, sweats & trinkets by the cash

The collection was totally different and featured transformed elements of what FreeCity is known for in their garments. They have used the same logos and fonts on their sweats for over 10 years now, and this year’s collection is the first to have featured a fresh new look.

The new sweats; totally love them!!!!
The new branding of FreeCity, so funky
The new branding of FreeCity, so funky

sass & leather free city mission vision collection 2

The store set-up featured their walls loaded with books, funky images, and new super soft (they seem to be getting softer as the years go by!) digs with unique prints. Additionally there was a huge communal table in the middle with candles, pottery, and other goodies.

Classic FC bread (it's really good...) and cool candles!
Classic FC bread (it’s really good…) and cool candles!

sass & leather free city mission vision collection 9

Communal table
Communal table

Some of the phrases printed on the clothes include “Heaven”, “Take Me To Church”, “The FreeCity Gospel”, and of course “Mission Vision”. What these sayings all mean exactly, I don’t really know, but the whole concept of FreeCity is to embrace the mottoes and experience the vibes yourself. It’s all your own personal experience, and this collection’s “mission” is about having an artistic “vision” for creativity!

My vintage FC cardigan (actually a karate jacket!)
My vintage FC cardigan (actually a karate jacket!)

sass & leather free city mission vision collection 14

Loving this vest that matches my vintage cardigan
Loving this vest that matches my vintage cardigan

FreeCity’s creator and brand director, Nina Garduno (who I had met about 3 years ago) was super excited to welcome a ton of her friends and brand-lovers; it was awesome to see her again, and she even helped me pick out an amazingly unique sweater. Her vision is very hippy-chic, blending vintage textures and styles, with the most amazingly creative graphics. I think that’s the true essence of why I, and so many others, can get easily addicted to these pieces!

With Nina of FreeCity :)
With Nina of FreeCity 🙂
The menu
The menu
Wearing the hoodie I got! Available here: http://freecitysupershop.com/product/invitegospel-glasswash-raglan-hoodie-goldenglass
Wearing the hoodie I got!
Available here

Check out Free City’s website for some of the pieces apart of the Mission Vision collection right now, and be sure to follow them on Facebook too!

Omg the cutest FC dove cookies!!!
Omg the cutest FC dove cookies!!!

sass & leather free city mission vision collection 19 sass & leather free city mission vision collection 23 sass & leather free city mission vision collection 22

Some of the new products & sweats
Some of the new products & sweats
Mom & I outside
Mom & I outside
The fitting rooms, enclosed by a LifeNatureLove curtain
The fitting rooms, enclosed by a LifeNatureLove curtain

Are you as obsessed with this artsy and fresh collection as I am?!

Until next time... :)
Until next time… 🙂

­–S&L

Wearing:
FreeCity TexasTokyo Karate Wrap
Rag & Bone distressed skinny jeans
Tod’s Gommino loafers
Balenciaga G12 Velo bag
Balenciaga tri-wrap bracelet
Hermès CDC cuff
Hermès 32mm belt kit
Helmut Lang logo top
Tom Ford glasses

4 thoughts on “FreeCity MISSION VISION – Fall Collection Show

  1. It was the utmost most amazing experience to the at the Free City party with you, @sassandleather! What a treat being there and meeting Nina and everyone else! I am still on cloud 9! Excellent article to the hugest Free City fan! xoxo

    Like

  2. -I know this is old.
    just a heads up, they change their art theme, design & font every year. that’s what the annual party is all about- the change! and now even add much more seasonally, as with fashion “seasons”…
    😉✌🏻️

    Like

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