As I had mentioned in my very first post on this blog, FreeCity is one of my all time favourite brands in the creative-comfort-chic market. Only 1 store in Toronto carries FreeCity (TNT), so it’s harder to come by here, which is probably a part of the reason why I find it so special and exclusive – not many people even know about it!
I have been a fan of the brand for years now, and hold a large collection of their sweats (yes, I have invested a lot in these pieces) and I am still obsessed with every item. Last week, I went on a trip to LA, and without even realizing the time correlation, I received an invite to this year’s FreeCity collection show: MISSION VISION, which happened to be the exact same time I was there (where their store is located)! Naturally, I replied to their invite “YES I WILL BE THERE!!!”
The collection was totally different and featured transformed elements of what FreeCity is known for in their garments. They have used the same logos and fonts on their sweats for over 10 years now, and this year’s collection is the first to have featured a fresh new look.
The store set-up featured their walls loaded with books, funky images, and new super soft (they seem to be getting softer as the years go by!) digs with unique prints. Additionally there was a huge communal table in the middle with candles, pottery, and other goodies.
Some of the phrases printed on the clothes include “Heaven”, “Take Me To Church”, “The FreeCity Gospel”, and of course “Mission Vision”. What these sayings all mean exactly, I don’t really know, but the whole concept of FreeCity is to embrace the mottoes and experience the vibes yourself. It’s all your own personal experience, and this collection’s “mission” is about having an artistic “vision” for creativity!
FreeCity’s creator and brand director, Nina Garduno (who I had met about 3 years ago) was super excited to welcome a ton of her friends and brand-lovers; it was awesome to see her again, and she even helped me pick out an amazingly unique sweater. Her vision is very hippy-chic, blending vintage textures and styles, with the most amazingly creative graphics. I think that’s the true essence of why I, and so many others, can get easily addicted to these pieces!
Are you as obsessed with this artsy and fresh collection as I am?!
FreeCity TexasTokyo Karate Wrap
Rag & Bone distressed skinny jeans
Tod’s Gommino loafers
Balenciaga G12 Velo bag
Balenciaga tri-wrap bracelet
Hermès CDC cuff
Hermès 32mm belt kit
Helmut Lang logo top
Tom Ford glasses